Þ Advertising & Marketing Development

Þ Ad tracking Model

Þ Brand Equity

Þ Brand Switching Studies

Þ Business / Industrial

Þ Choice Modelling

Þ Competitive Intelligence

Þ Customer Satisfaction Models

Þ Dealer Satisfaction / Performance

Þ Demand Estimation

Þ Employee Satisfaction Models

 

Practices

Þ Market Mapping

Þ New Product & Services / Product Development

Þ Online Research

Þ Opinion

Þ Other Marketing Support

Þ Packaging Design & Development

Þ Political / Social

Þ Recreation / Art / Sports

Þ Retail / Point of Purchase / Shop Census

Þ Rural Marketing

Major Industries domain

 

Þ Agriculture & Farming

Þ Automotive  

Þ Building / Construction / Real Estate

Þ Communication

Þ Computer / IT

Þ Consumer Goods / Service

Þ Engineering

 

 

Þ Fashion / Personal Care

Þ Financial Services / Products/Banking

Þ Food, Beverages & Hospitality

Þ Fuel / Oil / Energy

Þ Health/Medical / Pharma

Þ Media

Þ Tourism / Travel / Transportation

Data Collection

 

Market research fieldwork is an active, value adding part of the research process and MIRB provides easy access to any target audience. The Precision focus of field work is

 

Expert opinion in the area of sampling to ensure representative ness of survey sample achieved.

Effective quota control management strategy during fieldwork execution to ensure accurate fulfilment of cells.

Effective probing and documentation of open ended questions.

Access to large pool of qualified interviewers trained in various methodologies.

Real time field supervision & call back for auditing of fieldwork quality.

Timeline focused and monitoring of escalation process.

Data collection Trained Team for Qualitative and Quantitative Research at various locations- developing PAPI, CATI, CAPI and MCASI.

Other Professional Services

 

Translation / Transcription

Printing & Mailing / Shipment

Data Entry / Tabulation

Coding & Editing

Database Development & Management

Sampling / Recruitment & Screening

Secondary Data Collection

MARKET INTELLIGENNCE RESEARCH BUREAU

Relevant Innovative Research

MIRB