About MIRB

MARKET INTELLIGENNCE RESEARCH BUREAU

Relevant Innovative Research

MIRB

research and consulting services help companies formulating winning strategies that build stronger brands, sharp advertising, enhance customers delight & Loyalty, employee satisfaction.

A specialists market research consultancy and field work organization, we are also known for a few more good reasons:

Þ As 'One of the best'

Þ Accuracy of insights

Þ Non-conventional & cost-effective approach

Þ Social sensitivity

 

Our Philosophy

 

Reputation: - We target 'own the last mile' of the marketer - customer network. Core values that set us apart, and lead to our reputation.

Intensity of Focus:- Analytical abilities, combined with an eye for detail.

Professionalism: - Solution seeking from a long-term business point of view, rather than a project-to-project basis.

Integrity:- MIRB will not take on clients with conflicting interests, irrespective of the size of the project, when core clients are committed to a long-term relationship.

Entrepreneurship:- We do not foresee ourselves as data suppliers, but as the Force multiplier. MIRB harnesses and integrates different disciplines and specializations with one end in view- the solution of Management problems.

Our point of view:- Creative ideas may appear in a flash of insight...but they come more often to those who've spent a great deal of conscious/unconscious time on alternatives. We help provide 'Larger network of possible wanderings’.

 

MIRB Niche

 

Innovative approach Today’s Management Challenge is that, we have to be inventive. At MIRB, we know that creativity is the greatest leveler. As a team we encourage each other to look for new ideas. We have to keep changing our approach, keep trying new things, keep learning and keep improving, to stay win over the competition.

Quick turnaround time.

Proactive approach Very often we advise clients on new and different Research methodologies which will yield better results.

High levels of field checks i.e. quality of input.

Adherence to the timelines of derivable.

 

Our People

 

MIRB is powered by people with experience in leading Indian & MNC research consultancies. The core requirements are

 

Believe in combining research prowess with analysis / interpretative skills and are good communicators.

Follow an inverted pyramid approach to analysis.

Diversity our team is conversant with most of the International and Indian languages.

Teamwork internally (within teams and across teams) and externally (with clients and partners).

Total quality in design and execution.

Total commitment to learning about our clients and their business.

Role Making a real contribution to each of our clients’ businesses.